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Edward J.Fernandez
Former President Nokia Brazil (Nokia do Brasil Ltda)
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Edward Fernandez serves as the senior advisor on Latin America strategy. Edward is a 15-year wireless industry executive with strong entrepreneurial instincts and solid operational experiences. He was with Nokia Mobile Phones for over a decade serving as founder and President of Nokia do Brasil Ltda, based in São Paulo, Brazil responsible for establishing Nokia's presence in Brazil. He led an organization of over 100 to go from 3% market share to over 60%, with P&L responsibility for over US $600 million in yearly sales revenues. He had previously served as Nokia's Director of Sales for Latin America responsible for all business development and channel sales activities in Central and South America. He developed and implemented sales strategies and Marketing plans that lead the company to market leadership in the region.
Prior to Nokia, he held sales management positions with A&A Connections Inc., responsible for Latin America sales activities and was the founder of Northeastern Telecom based in New Jersey.
Edward is a graduate of Rutgers University, with a Bachelor of Science Degree in Business Marketing. Edward is fluent in English, Spanish, and Portuguese.
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